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Marketing and Business Insights
Profiles That You Need to Set Up for Your Business

Profiles That You Need to Set Up for Your Business

Today, everything is digital. Even if you run a traditional brick-and-mortar shop, the only way people are going to find you is online. It is more important than ever to invest in your online presence. Profiles you need to set up for your business include social media...

How Software Can Help Your Business Avoid Costly Mistakes

How Software Can Help Your Business Avoid Costly Mistakes

Every once in a while, you or your employees will make a mistake. Humans, after all, make errors from time to time even if they are experienced in their field. Software, however, is much less prone to these types of accidents—which can ultimately save you a lot of...

3 Ways to Honor God with Your Small Business

3 Ways to Honor God with Your Small Business

As a Christian, I am concerned with honoring God in all of my business endeavors. I am a firm believer that everything we do in our lifetime is for the purpose of giving glory to God. Sometimes we miss that mark in a big way, but it is nevertheless important that...

Why is Website Design So Expensive?

Why is Website Design So Expensive?

Yesterday I came across a hilarious post inside of a mentoring community I am in. Mind you, the community is also a place for intramural dialogue—which includes the occasional war story. So a colleague of mine shared an anonymous interaction he’d had with a client a...

How to Leverage Your Customers to Grow Your Business

How to Leverage Your Customers to Grow Your Business

Growing your business presents unique challenges, but when you already have customers who love your company, it can work to your advantage. You should spend time working with your customers and giving them opportunities to promote your business for you. The more...

How to Increase Customer Confidence in Your Business

How to Increase Customer Confidence in Your Business

Having a customer base is essential to the success and growth of your business. Without a clientele, your business wouldn’t even exist so it’s important to build customer confidence. Increasing this confidence helps to keep your customers engaged and display the...

Industries That Will Be Changed Forever After COVID-19

Industries That Will Be Changed Forever After COVID-19

The pandemic has had a profound effect on the world generally, but there are several businesses that are likely to be permanently changed after the pandemic ends. It’s important to know which businesses are most effective so you can make the best decisions for your...

How to Turn Around a Negative Customer Experience

How to Turn Around a Negative Customer Experience

It is a wonderful thing to have happy customers. Unfortunately, not every customer is going to be this way. Despite your best efforts, eventually, something is going to go wrong, and a customer is going to get upset. How you handle this situation can determine whether...

How to Turn Around a Struggling Business

How to Turn Around a Struggling Business

There are thousands of factors that can lead to your business struggling. COVID-19 has been the most prominent negator of business success—particularly for industries that were not able to adapt to an online or pick-up solution. While you may be nervous your business...

How to Keep Generating More Return Business

How to Keep Generating More Return Business

Having a loyal crowd of customers who will come back to your business is paramount to helping any business become successful. Getting the word out through excited customers is a great way to get satisfied reviews online. So how can you keep these customers coming...

3 Big Reasons Your Small Business Isn’t Growing

3 Big Reasons Your Small Business Isn’t Growing

If your small business is not growing, then you need to figure out the reason. While you may fall into a handful of odd reasons that companies do not thrive, there are a few main things that can cause it. Here are some things that might be the cause. Competition...