How to Leverage Your Customers to Grow Your Business

by | Business

Growing your business presents unique challenges, but when you already have customers who love your company, it can work to your advantage. You should spend time working with your customers and giving them opportunities to promote your business for you. The more business your customers can send your way, the less time and money you need to spend on other marketing tools.

Ask for Reviews

One of the best things you can do to help your customers help your business grow is to ask for customer reviews. Sometimes customers forget to review products they love, but a quick reminder can ensure that they remember to get their reviews taken care of. Good reviews help new customers decide to use your business and can give context for products customers may be unsure about. By encouraging customers to write reviews you can bring in new business and highlight the benefits of your products and services.

Start a Referral Program

Another great technique is to have a referral program that encourages customers to invite their friends and family to use your business. Starting a referral program can be as easy as sending a message to customers and offering them a referral bonus. These kinds of programs help bring in new customers and get current customers to return and use their referral bonus. Word of mouth is an important part of business growth and a referral program is a great way to ensure that word of mouth can spread. Every time you have a customer make a purchase, remind them of the referral program so they know about the benefits they could receive.

Create a Social Media Contest

Getting customers involved on social media is a great way to use your current customers to get more business. Ask customers to like and share posts for entries into the contest, and then the people they share with will be exposed to your company as well. Since social media is a free and easy way for customers to interact, you can get more attention for your business without needing to spend extra money or time. Make your social media a fun place to be and your customers will want to share it with the people they care about.

If you’re looking to get more customers, your best bet at growth is by using the customers you already have. Taking advantage of current customer satisfaction can help you to get new customers and organically grow your business.

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