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3 Steps to Updating Your WordPress Website Without Breaking It
So you’ve got a beautiful new website, and you get a notification that there are new updates available. What to do? There are typically two kinds of people in the world when it comes to updating things, whether it be phone software, a website, or the bathroom reno...
What is the overall point of email marketing?
There are only three types of customers you can find on the Internet: Repeats, Referrals, and Researchers. At NorthMac, we have services available to help capture people who fall into each of those categories, and sometimes multiple. Email happens to capture all...
What is Online Reputation Management, and How Does it Work?
In today's digital age, your small business’s online presence plays a crucial role in shaping their reputation and success. A strong, positive online image can lead to new opportunities, increased sales, and better relationships with customers and partners. On the...
How Important is Web Design? 3 Reasons You (Probably) Still Need a Website in the Age of Social Media
As a small business owner, you might be tempted to think that social media has entirely replaced the need to have a website. The truth is—for some people, it has. The question that might be lingering in your mind, though, is whether that has happened for you. And the...
Should You Avoid Platforms Like Teachable, Udemy, and Skillshare?
A few years ago, I read Dany Iny’s book Teach and Grow Rich, an obvious play on the ever-popular Think and Grow Rich. It’s an important—and underrated—book that opens the mind to a new world of opportunity that most don’t know exists: Teaching what you know online....
How to Sell Things On Your WordPress Website: A Beginner’s Guide
Websites are powerful tools. Too often, we see people using a website as nothing more than a simple brochure. But these days, they can do so much more. For many, a website literally forms the bedrock foundation of their business. Take, for example, two completely...
3 Characteristics of a Healthy Marketing Partner for Your Online Business
When you’re considering businesses to work with, the word “healthy” doesn’t necessarily come to mind. We think that it should. The health of a business is a huge factor in whether or not you can expect results from your efforts—and frankly, whether or not you have a...
Top 10 eLearning Website Problems (& How to Fix Them)
The world of eLearning has exploded in recent years, giving educators and learners alike access to valuable resources and opportunities. In fact—we think eLearning will completely change the world. Gone are the days where most fields require a college degree, and...
How much does a new website cost?
When you need a new website, one of the first questions you'll most likely ask is, "How much does a new website cost?" However, there's not one answer to this question. The average cost of a new website dramatically varies, depending on several factors. Even if you...
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