Today, everything is digital. Even if you run a traditional brick-and-mortar shop, the only way people are going to find you is online. It is more important than ever to invest in your online presence. Profiles you need to set up for your business include social media profiles, Google My Business, and LinkedIn for a complete presence online.
Social media is a great place to market your business with little to no cost. Social media profiles and how you interact with your customers go a long way in establishing new relationships and building old ones. There are a variety of social media platforms and each has a different voice you should use to best reach your audience. Regardless of the platform, your profiles should include your business logo, contact information, link to your website, hours of operation, and services you offer.
Google My Business
Google My Business is an important tool in communicating who you are and what your business does. As an added agent you can increase your SEO, showing up on page one when someone searches for a product related to what you offer. A Google My Business account lets you keep customers informed. Half of your potential customers are reading reviews before making a decision. Using a Google My Business profile lets you gather reviews and use them to your advantage when displayed in search results.
Using a LinkedIn company page lets you promote your business and reach your target audience. In this case, your audience also includes current and potential employees. A company page lets you promote your brand’s core values, job openings, and business practices. LinkedIn lets you create a community with people you have worked with and increases referrals on an international and professional level. Your profile can also support your external website by directing traffic to a more customized experience for customers. Increase the reach you must gain new customers and pick high-quality employees by using LinkedIn.
If you want to increase your business, it starts by increasing your SEO. While it may be overwhelming, it is crucial to set up multiple online profiles for your business to increase visibility. As a business owner, focus on creating social media profiles, signing up for Google My Business, and creating a business page on LinkedIn to have a bigger presence online.