If you’re a business owner, you need to be using social media to market your company. Every entrepreneur knows they need this, but not everyone knows how to make it happen. What are the best ways to use social media for marketing? What considerations should you make when using social media to market your brand?
Paid v. Organic
Everybody would love to have all the organic advertising that they need to do all the business they want. But, it’s not always possible to have word-of-mouth marketing do all of the work for you. Sometimes you need a boost, to pay for advertising. When this happens, knowing your business targeted demographic matters. Different demographics use media during different times of day, and different ages and genders respond to varying stimuli which can cause them to want to click on an ad. Knowing what you’re paying for matters a great deal. You don’t want to waste your money or time with advertising that isn’t benefiting you.
Choosing Your Platforms
Only you know the demographics your brand intends to target specifically. 72 percent of Americans have at least one social media account. Many social media sites will cross-post to other sites, but because it matters what group of individuals your advertisements target, the time of posting might need to be staggered for optimal viewing. Twitter is still fairly popular with both older and younger viewership, but TikTok and Twitch have a general skewing of younger teens. However, as happened with Facebook, older viewers, who are not always first adopters of new media, have begun to use those sites as well.
Brand Continuity is Key
Regardless of which combinations of platforms you choose, you need to make sure your brand is standardized across all platforms. Your brand should have the same energy and feel across whatever platform you are using, and should suit the general tone of your brand at large. Your brand represents you, so make sure the people helping to represent your brand understand exactly the importance of your image in the world.
Social media can work for you, or against you! It’s important to have continuity for your brand. It’s important to know where your demographic is viewing, as well. Post to several venues at a time to get the best results.
Read this next: How to Turn Around a Negative Customer Experience