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Marketing and Business Insights
Marketing Goals to Help You Rebuild a Business

Marketing Goals to Help You Rebuild a Business

When a business is on its last leg, sometimes people lose all hope it won’t fall. There are plenty of ways that you can start anew with a not-so-new idea, however, and more especially learn from past mistakes this time. To rebuild your business on a more solid...

3 Ways to Honor God with Your Small Business

3 Ways to Honor God with Your Small Business

As a Christian, I am concerned with honoring God in all of my business endeavors. I am a firm believer that everything we do in our lifetime is for the purpose of giving glory to God. Sometimes we miss that mark in a big way, but it is nevertheless important that...

Why is Website Design So Expensive?

Why is Website Design So Expensive?

Yesterday I came across a hilarious post inside of a mentoring community I am in. Mind you, the community is also a place for intramural dialogue—which includes the occasional war story. So a colleague of mine shared an anonymous interaction he’d had with a client a...

How to Turn Around a Negative Customer Experience

How to Turn Around a Negative Customer Experience

It is a wonderful thing to have happy customers. Unfortunately, not every customer is going to be this way. Despite your best efforts, eventually, something is going to go wrong, and a customer is going to get upset. How you handle this situation can determine whether...

How to Keep Generating More Return Business

How to Keep Generating More Return Business

Having a loyal crowd of customers who will come back to your business is paramount to helping any business become successful. Getting the word out through excited customers is a great way to get satisfied reviews online. So how can you keep these customers coming...

3 Big Reasons Your Small Business Isn’t Growing

3 Big Reasons Your Small Business Isn’t Growing

If your small business is not growing, then you need to figure out the reason. While you may fall into a handful of odd reasons that companies do not thrive, there are a few main things that can cause it. Here are some things that might be the cause. Competition...

5 Must-Do’s to Stay Safe on the Internet in 2020

5 Must-Do’s to Stay Safe on the Internet in 2020

It’s not often that we discuss Internet safety in the marketing world, strictly speaking. But since I teach and live by the axiom that everything is marketing, I think there’s an important connection that should not be missed, and my experience working in IT and Internet security-related roles allows for a unique experience and perspective.