A few years ago, I read Dany Iny’s book Teach and Grow Rich, an obvious play on the ever-popular Think and Grow Rich. It’s an important—and underrated—book that opens the mind to a new world of opportunity that most don’t know exists: Teaching what you know online....

So you’re searching for a person to help level up your website, and you’re not sure whether you should work with a freelancer, agency, or something in between. It’s a big decision! Either way, you’re likely going to part with thousands of dollars in the process, so...