From Our Learning Hub
Your business’s marketing team is the voice of your company. Not only do they think about what to say, but they think about how to say it, when it should be said, and the method by which you communicate. As with anything, there is an easy way to successfully market,...
When a business is on its last leg, sometimes people lose all hope it won’t fall. There are plenty of ways that you can start anew with a not-so-new idea, however, and more especially learn from past mistakes this time. To rebuild your business on a more solid...
Figuring out how to get more attention on your business can be difficult. When you’re running a home repair business, it’s important that you draw in more potential customers who live in and around you. Here are a few ideas that can help you to attract the customers...
The question of how to delegate effectively is a fair one. Many business owners are overwhelmed and unsure of how best to lighten the load. For some, namely sole proprietors, the challenge is even worse. If that's you, you know what I mean. Every hat is your hat....
When creating a CTA (call to action) for your marketing campaign, you want to make sure that it is effective and actually inspiring your customers to act. Depending on where the disconnect between your marketing and your call to action lies, poorly conceived CTA...
Marketing in 2020 is proving to be a unique beast. The world has been through a terrible crisis known as COVID-19. It has been a formidable enemy, and it has introduced some interesting challenges. Namely, many have wondered whether marketing efforts should cease,...
Does your business have a marketing plan? I'm always shocked to find when business owners do not have a plan for marketing their work, be it via traditional advertising, networking, or digital marketing. As with anything, though, there are liabilities. Marketing can...
As a business owner, you know that you need sales for your business to survive. You also know that if you’re too pushy, you’ll likely lose both the sale and the customer to boot. However, not all salespeople are pushy. Some are very successful in spite of having a...
As a marketing professional and web designer, pretty much every client I work with wants to get a high Google search ranking. After all, "first page on Google" is the holy grail, right? The Google algorithm is tricky and mysterious, though. Things often change....
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