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Marketing and Business Insights
How to Get More Attention for Your Home Repair Business

How to Get More Attention for Your Home Repair Business

Figuring out how to get more attention on your business can be difficult. When you’re running a home repair business, it’s important that you draw in more potential customers who live in and around you. Here are a few ideas that can help you to attract the customers...

The Power of Persuasion Marketing

The Power of Persuasion Marketing

Marketing in 2020 is proving to be a unique beast. The world has been through a terrible crisis known as COVID-19. It has been a formidable enemy, and it has introduced some interesting challenges. Namely, many have wondered whether marketing efforts should cease,...

The Power of a Marketing Plan

The Power of a Marketing Plan

Does your business have a marketing plan? I'm always shocked to find when business owners do not have a plan for marketing their work, be it via traditional advertising, networking, or digital marketing. As with anything, though, there are liabilities. Marketing can...

Do I Still Need a Website in 2020?

Do I Still Need a Website in 2020?

Last week, we saw how an update to the way Instagram counts likes will change the game for marketers, most likely in a negative way. I concluded with a plea: Don't put all of your eggs in the basket of a social media site or some other external platform. Rather, build...

How to Use Story In Content Marketing

How to Use Story In Content Marketing

A common misconception in content marketing has to do with the idea of storytelling. "Story" is a concept that has been part of societies for thousands of years. It probably trades on the idea that stories are generally more memorable than didactic instruction, so...

5 Must-Do’s to Stay Safe on the Internet in 2020

5 Must-Do’s to Stay Safe on the Internet in 2020

It’s not often that we discuss Internet safety in the marketing world, strictly speaking. But since I teach and live by the axiom that everything is marketing, I think there’s an important connection that should not be missed, and my experience working in IT and Internet security-related roles allows for a unique experience and perspective.

How to Get More Referrals

How to Get More Referrals

The primary way that most gain new business is through referrals and that's probably just something that is not going to change. It really just depends on how people are finding you over time. It may be such that your digital marketing efforts are outweighing many of...