The Power of a Marketing Plan
Does your business have a marketing plan? I’m always shocked to find when business owners do not have a plan for marketing their work,…
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What Your Business Can Do to Increase Sales Without Being Pushy
As a business owner, you know that you need sales for your business to survive. You also know that if you’re too pushy, you’ll…
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Discover a Prospect’s Search Intent to Get a High Google Search Ranking
As a marketing professional and web designer, pretty much every client I work with wants to get a high Google search ranking. After all,…
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How to Clear the Logjam in Your Marketing Using the Power of Iteration
I often write about making online marketing simple. It is—or at least, it should be. But that does not mean it is easy to…
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The Premium Experience: Why What You Offer is Not as Important As How You Offer It
Why is that Starbucks can charge $3-$4 per cup for a beverage that most Americas were used to paying $.50 for, and that many…
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Do I Still Need a Website in 2020?
Last week, we saw how an update to the way Instagram counts likes will change the game for marketers, most likely in a negative…
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The #1 Problem with Social Media and External Content Platforms
A recent article written by the folks at Zero Gravity Marketing highlights some changes being made to the way Instagram displays for users in…
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Test & Tweak: A Simple Model for Improving Your Marketing
As I’ve written before, business owners love to complicate the task of marketing. Many guru’s give advice that nearly requires a complicated setup! The…
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Everything You Do as a Small Business Will Either Help You, or Hurt You
There’s a simple, yet often overlooked axiom of running and marketing a small business. Everything you do either helps or hurts. Here’s how to…
