From Our Learning Hub
Everything is marketing. This is one of those things that I say and repeat often because it’s easy to remember and it’s so true. Everything is marketing—and when I say everything, I mean literally everything. One of the things that people often don’t think about and...
You are probably making marketing a lot more difficult than you should be. When it comes to getting the message of your business out there, there are lots of guru’s, there are lots of folks giving advice. Many of those people have earned the right to share that...
So I was recently reading a book written by Ken Segall. Ken is a copywriter and a marketer, best known for his work with Steve jobs and the ad company that Apple worked with during those crucial years of recovery. Recall that Apple turned around from a failing company...
We’re continuing a sketch of content marketing here on the blog, and this time, I think it’d be helpful to discuss why content is such an effective way to market. What is Content? Content is information that is produced with education in mind. That...
In a recent conversation I was having with a client, the issue of content marketing came up. He wondered about the effectiveness of content marketing, being that his organization is in the extremely rare position of having about 90% market saturation in their niche....
At NorthMac we strongly believe that blogging remains one of the strongest forms of content marketing. At the time of this writing, search engines are still more likely to arrive at a relevant blog post of yours than almost any other content medium, such as a video or...
Address verification is a system that does exactly what its name suggests: it verifies addresses to make sure that they are correct and are not missing any important elements. If your business relies on web traffic or selling services online (and it should!), then...
There are many ways to market your coaching or consulting business to your target demographics. One of these is to use your own customers’ reviews. Several review methods are out there to help you to boost your company’s image as well as boost customer...
One of the main concerns of business owners or managers is maximizing productivity and efficiency in the workplace to ensure more gets done. The amount of productivity in the workplace ultimately determines how much the company accomplishes and succeeds each quarter....
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