How to Use Story In Content Marketing
A common misconception in content marketing has to do with the idea of storytelling. “Story” is a concept that has been part of societies…
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5 Must-Do’s to Stay Safe on the Internet in 2020
It’s not often that we discuss Internet safety in the marketing world, strictly speaking. But since I teach and live by the axiom that…
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The #1 way to Capture More Customers with Less Effort
It’s a misnomer that, in order to have success and a huge pipeline of leads, you need to excel at sales. The reality is…
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A Practical Tip for Blogging Well — Share What Others Have to Say
In a recent post, legal technology blogger Kevin O’Keefe had much to say about sharing others’ work. (Admittedly, this post is pretty meta.) An…
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How to Get More Referrals
The primary way that most gain new business is through referrals and that’s probably just something that is not going to change. It really…
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Marketing Through Your Processes
Everything is marketing. This is one of those things that I say and repeat often because it’s easy to remember and it’s so true.…
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Keep it Simple! (And Get Ahead in the Process)
You are probably making marketing a lot more difficult than you should be. When it comes to getting the message of your business out…
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How to Name A Product or Service
So I was recently reading a book written by Ken Segall. Ken is a copywriter and a marketer, best known for his work with…
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Why Content Marketing?
We’re continuing a sketch of content marketing here on the blog, and this time, I think it’d be helpful to discuss why content is…
