From Our Learning Hub
Figuring out how to get more attention on your business can be difficult. When you’re running a home repair business, it’s important that you draw in more potential customers who live in and around you. Here are a few ideas that can help you to attract the customers...
The question of how to delegate effectively is a fair one. Many business owners are overwhelmed and unsure of how best to lighten the load. For some, namely sole proprietors, the challenge is even worse. If that’s you, you know what I mean. Every hat is your...
When creating a CTA (call to action) for your marketing campaign, you want to make sure that it is effective and actually inspiring your customers to act. Depending on where the disconnect between your marketing and your call to action lies, poorly conceived CTA...
Marketing in 2020 is proving to be a unique beast. The world has been through a terrible crisis known as COVID-19. It has been a formidable enemy, and it has introduced some interesting challenges. Namely, many have wondered whether marketing efforts should cease,...
Does your business have a marketing plan? I’m always shocked to find when business owners do not have a plan for marketing their work, be it via traditional advertising, networking, or digital marketing. As with anything, though, there are liabilities. Marketing...
As a business owner, you know that you need sales for your business to survive. You also know that if you’re too pushy, you’ll likely lose both the sale and the customer to boot. However, not all salespeople are pushy. Some are very successful in spite of having a...
As a marketing professional and web designer, pretty much every client I work with wants to get a high Google search ranking. After all, “first page on Google” is the holy grail, right? The Google algorithm is tricky and mysterious, though. Things often...
I often write about making online marketing simple. It is—or at least, it should be. But that does not mean it is easy to accomplish. It is, however, easy to give up. What happens when your efforts seem to stall out? When you’re not sure you are making the...
Why is that Starbucks can charge $3-$4 per cup for a beverage that most Americas were used to paying $.50 for, and that many more could drink nearly free at home? Why does something just seem different about ordering Chicken Nuggets from Chick-Fil-A than from ordering...
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