From Our Learning Hub
Marketing in 2020 is proving to be a unique beast. The world has been through a terrible crisis known as COVID-19. It has been a formidable enemy, and it has introduced some interesting challenges. Namely, many have wondered whether marketing efforts should cease,...
Does your business have a marketing plan? I'm always shocked to find when business owners do not have a plan for marketing their work, be it via traditional advertising, networking, or digital marketing. As with anything, though, there are liabilities. Marketing can...
As a business owner, you know that you need sales for your business to survive. You also know that if you’re too pushy, you’ll likely lose both the sale and the customer to boot. However, not all salespeople are pushy. Some are very successful in spite of having a...
As a marketing professional and web designer, pretty much every client I work with wants to get a high Google search ranking. After all, "first page on Google" is the holy grail, right? The Google algorithm is tricky and mysterious, though. Things often change....
I often write about making online marketing simple. It is---or at least, it should be. But that does not mean it is easy to accomplish. It is, however, easy to give up. What happens when your efforts seem to stall out? When you're not sure you are making the impact...
Why is that Starbucks can charge $3-$4 per cup for a beverage that most Americas were used to paying $.50 for, and that many more could drink nearly free at home? Why does something just seem different about ordering Chicken Nuggets from Chick-Fil-A than from ordering...
Last week, we saw how an update to the way Instagram counts likes will change the game for marketers, most likely in a negative way. I concluded with a plea: Don't put all of your eggs in the basket of a social media site or some other external platform. Rather, build...
A recent article written by the folks at Zero Gravity Marketing highlights some changes being made to the way Instagram displays for users in certain countries, including the U.S. They write: According to [Adam] Mosseri [Instagram's CEO], the decision to remove public...
As I've written before, business owners love to complicate the task of marketing. Many guru's give advice that nearly requires a complicated setup! The problem is that this stops people from believing they can be effective with the resources they have. If you are...
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