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Marketing and Business Insights
5 Must-Do’s to Stay Safe on the Internet in 2020

5 Must-Do’s to Stay Safe on the Internet in 2020

It’s not often that we discuss Internet safety in the marketing world, strictly speaking. But since I teach and live by the axiom that everything is marketing, I think there’s an important connection that should not be missed, and my experience working in IT and Internet security-related roles allows for a unique experience and perspective.

4 Tips for Managing Remote Employees

4 Tips for Managing Remote Employees

Thanks to the evolution of technology, many companies have been able to make some of their positions remote. Working remotely describes when an employee does their job from home instead of the office. While this is a plus for most employees, some employers don't like...

How Can I Encourage Customers to Leave Reviews?

How Can I Encourage Customers to Leave Reviews?

The significance of customer reviews in influencing potential customers to purchase a product cannot be ignored. Having a higher number of reviews will also increase your Google ranking, which will make it very easy for customers to find you. Reading reviews also...

How to Get More Referrals

How to Get More Referrals

The primary way that most gain new business is through referrals and that's probably just something that is not going to change. It really just depends on how people are finding you over time. It may be such that your digital marketing efforts are outweighing many of...

Marketing Through Your Processes

Marketing Through Your Processes

Everything is marketing. This is one of those things that I say and repeat often because it’s easy to remember and it’s so true. Everything is marketing—and when I say everything, I mean literally everything. One of the things that people often don’t think about and...

How Address Verification Benefits Your Business

How Address Verification Benefits Your Business

Address verification is a system that does exactly what its name suggests: it verifies addresses to make sure that they are correct and are not missing any important elements. If your business relies on web traffic or selling services online (and it should!), then...