Here's Why Your Stories DO Matter! Whenever a new client or a customer comes to your website or is engaging with your brand, they want to FEEL that they are the hero. They already know that they're the hero in their mind,...
From Our Learning Hub
How to be Interesting and Create a Following Online
Back in 2015, I started doing some work for a law firm. I was doing their IT work. And of course by that time I had already dabbled in website design and other things. And so I was really into that kind of stuff, but I never had done it for a company like that before....
3 Ways to Honor God with Your Small Business
As a Christian, I am concerned with honoring God in all of my business endeavors. I am a firm believer that everything we do in our lifetime is for the purpose of giving glory to God. Sometimes we miss that mark in a big way, but it is nevertheless important that...
Why is Website Design So Expensive?
Yesterday I came across a hilarious post inside of a mentoring community I am in. Mind you, the community is also a place for intramural dialogue—which includes the occasional war story. So a colleague of mine shared an anonymous interaction he’d had with a client a...
How to Delegate Effectively for Marketing Success
The question of how to delegate effectively is a fair one. Many business owners are overwhelmed and unsure of how best to lighten the load. For some, namely sole proprietors, the challenge is even worse. If that's you, you know what I mean. Every hat is your hat....
The Power of Persuasion Marketing
Marketing in 2020 is proving to be a unique beast. The world has been through a terrible crisis known as COVID-19. It has been a formidable enemy, and it has introduced some interesting challenges. Namely, many have wondered whether marketing efforts should cease,...
The Power of a Marketing Plan
Does your business have a marketing plan? I'm always shocked to find when business owners do not have a plan for marketing their work, be it via traditional advertising, networking, or digital marketing. As with anything, though, there are liabilities. Marketing can...
Free = No Commitment: The #1 Reason Why You Shouldn’t Offer Any Free Services
It's common for business owners who are just starting out to think they must free services in an effort to bring in new business. I've been guilty of this, too. The fact is that offering free services often accomplishes the very opposite effect. To be clear, there is...
Discover a Prospect’s Search Intent to Get a High Google Search Ranking
As a marketing professional and web designer, pretty much every client I work with wants to get a high Google search ranking. After all, "first page on Google" is the holy grail, right? The Google algorithm is tricky and mysterious, though. Things often change....
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