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From Our Learning Hub

Consistency + Relevancy + Transparency = Success

Consistency + Relevancy + Transparency = Success

Everybody who runs a small business should be able to define what success looks like. The reason many can't get there is that they have vague ideas. They know roughly where they'd like to end up (make more money!), but they have little-to-no idea of how to get there....

The Ripple Effect in Business and Ministry

The Ripple Effect in Business and Ministry

In our numbers-obsessed culture, there's a tendency to devalue the work that we do if we don't hit some arbitrary goal that we've defined as "success." However, since our work has the potential to make an eternal impact but we don't have the ability to see that...

Do I Still Need a Website in 2020?

Do I Still Need a Website in 2020?

Last week, we saw how an update to the way Instagram counts likes will change the game for marketers, most likely in a negative way. I concluded with a plea: Don't put all of your eggs in the basket of a social media site or some other external platform. Rather, build...

Test & Tweak: A Simple Model for Improving Your Marketing

Test & Tweak: A Simple Model for Improving Your Marketing

As I've written before, business owners love to complicate the task of marketing. Many guru's give advice that nearly requires a complicated setup! The problem is that this stops people from believing they can be effective with the resources they have. If you are...

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