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From Our Learning Hub

Should You Build Authority with Someone Else’s Content?

Should You Build Authority with Someone Else’s Content?

We write a lot on this blog about building authority as a vital marketing tactic. But let's be honest--there are only so many hours in the day, and sometimes, it can be hard to meet deadlines and grind out new content (I am not immune, seeing as how I am delivering...

Paid Content vs. Free Content: The Struggle is R.E.A.L.

Paid Content vs. Free Content: The Struggle is R.E.A.L.

As you begin to build your sales funnel and develop your marketing plan, you will quickly find that there will be a huge power struggle between the kind of content you give away for free and what you will charge for. This same consideration has affected my business as...

What is a Sales Funnel and How Do I Use One?

What is a Sales Funnel and How Do I Use One?

One of the most important things for you to understand as a small business owner is how the marketing process works, especially in respect to the digital landscape. But despite the growing number of younger entrepreneurs and the widespread reach of the Internet, I...

3 Strategies for Small Business Success on Social Media

3 Strategies for Small Business Success on Social Media

Understanding social media can be extremely difficult and intimidating. But it doesn’t have to be! A small business that is not using social media will have a hard time competing in today’s marketplace much longer. When I first started NorthMac Services, I was...

3 Steps to Building a Completely Useless Website

3 Steps to Building a Completely Useless Website

I see it all the time. A few years go by and a small business website begins to look dated. The owner, worried about their image, begins looking for a designer to build a new website. Problem is, the owner has no CLUE who to hire! This is a common and unfortunate...

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