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Marketing and Business Insights
Marketing Through Your Processes

Marketing Through Your Processes

Everything is marketing. This is one of those things that I say and repeat often because it’s easy to remember and it’s so true. Everything is marketing—and when I say everything, I mean literally everything. One of the things that people often don’t think about and...

Keep it Simple! (And Get Ahead in the Process)

Keep it Simple! (And Get Ahead in the Process)

You are probably making marketing a lot more difficult than you should be. When it comes to getting the message of your business out there, there are lots of guru’s, there are lots of folks giving advice. Many of those people have earned the right to share that...

How to Name A Product or Service

How to Name A Product or Service

So I was recently reading a book written by Ken Segall. Ken is a copywriter and a marketer, best known for his work with Steve jobs and the ad company that Apple worked with during those crucial years of recovery. Recall that Apple turned around from a failing company...

Why Content Marketing?

Why Content Marketing?

We're continuing a sketch of content marketing here on the blog, and this time, I think it'd be helpful to discuss why content is such an effective way to market. What is Content? Content is information that is produced with education in mind. That is---it is not...

Content Marketing Never Ends

Content Marketing Never Ends

In a recent conversation I was having with a client, the issue of content marketing came up. He wondered about the effectiveness of content marketing, being that his organization is in the extremely rare position of having about 90% market saturation in their niche....

Authority Blogging Vs. Platform Blogging

Authority Blogging Vs. Platform Blogging

At NorthMac we strongly believe that blogging remains one of the strongest forms of content marketing. At the time of this writing, search engines are still more likely to arrive at a relevant blog post of yours than almost any other content medium, such as a video or...

How Address Verification Benefits Your Business

How Address Verification Benefits Your Business

Address verification is a system that does exactly what its name suggests: it verifies addresses to make sure that they are correct and are not missing any important elements. If your business relies on web traffic or selling services online (and it should!), then...

3 Tips for Using Email Marketing for Coaching Businesses

3 Tips for Using Email Marketing for Coaching Businesses

Getting your coaching business up and running can be made much easier with the use of email marketing. This type of marketing is an ideal way to ensure that the business can reach all current clients, grow the prospect list, and build the branding and reputation for...

What is a Sales Funnel and How Do I Use One?

What is a Sales Funnel and How Do I Use One?

One of the most important things for you to understand as a small business owner is how the marketing process works, especially in respect to the digital landscape. But despite the growing number of younger entrepreneurs and the widespread reach of the Internet, I...