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From Our Learning Hub

The Power of Persuasion Marketing

The Power of Persuasion Marketing

Marketing in 2020 is proving to be a unique beast. The world has been through a terrible crisis known as COVID-19. It has been a formidable enemy, and it has introduced some interesting challenges. Namely, many have wondered whether marketing efforts should cease,...

The Power of a Marketing Plan

The Power of a Marketing Plan

Does your business have a marketing plan? I'm always shocked to find when business owners do not have a plan for marketing their work, be it via traditional advertising, networking, or digital marketing. As with anything, though, there are liabilities. Marketing can...

Do I Still Need a Website in 2020?

Do I Still Need a Website in 2020?

Last week, we saw how an update to the way Instagram counts likes will change the game for marketers, most likely in a negative way. I concluded with a plea: Don't put all of your eggs in the basket of a social media site or some other external platform. Rather, build...

Test & Tweak: A Simple Model for Improving Your Marketing

Test & Tweak: A Simple Model for Improving Your Marketing

As I've written before, business owners love to complicate the task of marketing. Many guru's give advice that nearly requires a complicated setup! The problem is that this stops people from believing they can be effective with the resources they have. If you are...

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