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Marketing and Business Insights
What is a Sales Funnel and How Do I Use One?

What is a Sales Funnel and How Do I Use One?

One of the most important things for you to understand as a small business owner is how the marketing process works, especially in respect to the digital landscape. But despite the growing number of younger entrepreneurs and the widespread reach of the Internet, I...

3 Ways to Attract your Ideal Customer

3 Ways to Attract your Ideal Customer

One of the absolute best ways to succeed in your small business is to define and identify who your target customer is, or your "ideal" customer. There is a number of ways this can be done. Probably the most common is to create what is called a Buyer Persona. At...