From Our Learning Hub
As a web designer, you can imagine how often I get requests to build a new site for a customer. That is all well and good--it is what I do, after all! The problem is that most of the time, the customer doesn't need a new website. Or, they may indeed-but they have no...
In recent days, I have seen a recurring theme on my Facebook feed. "Who wants to join my awesome team and make an extra $500 a month?!" Of course, the post is then inundated and flooded with so many commenters who want to jump on board that the person becomes an...
I get it. You started a small business because you are great at performing a service. Or, perhaps you are a craft maker and love to make art. Your first order comes in, expectations are set, the product is made. All that is left to do is talk about a dreaded 5-letter...
The entrepreneurial spirit is something that has always been prevalent in the United States. Many eventually give up on that dream, but nevertheless, some part of it lingers on. In this day we see many quitting their full time jobs to freelance in the field they...
This past week, my family was blessed to welcome another brand new member. His name is Jaxon. He is a sweet little boy, and has already been an incredible blessing to my family. Because of his birth, I have taken the entire last week off to take time with my family...
One of the absolute best ways to succeed in your small business is to define and identify who your target customer is, or your "ideal" customer. There is a number of ways this can be done. Probably the most common is to create what is called a Buyer Persona. At...
Your customers have a language of their own. It depends largely on what type of business you are running, but one of the absolute best ways to connect with them is to understand how they speak. Language is a funny thing. It is largely affected by the amount of...
Whatever phase of work life you are in, I can assure you that peak performance and focused intensity are a big deal to somebody. If you are a small business owner like many of my readers, then it's likely that person is you! You may be currently be employed and...
Arguably, the biggest challenge every business faces is attracting more customers. Even the biggest of businesses, who could survive seemingly for a long time on their own merit, actively participates in marketing efforts to bring in new customers. There are many ways...
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