From Our Learning Hub
In today's small business economy, little matters more than building a level of trust and respect with your potential customers. As we've written about before, this trust can be built in a variety of ways. With so many methods of communication, however, it can...
In the noisy world we live in, it can be easy to slip underneath the current—no matter how hard you yell and scream for attention (traditional advertising), no one seems to be buying your product or services. I understand your frustration, and I think I have some...
There is nothing worse, as a small business owner, than not having a clue what to do when it comes to websites and internet marketing. It seems like a select few just have the “magic sauce” that helps them win, and everyone is left with only two options: Somehow,...
Understanding social media can be extremely difficult and intimidating. But it doesn’t have to be! A small business that is not using social media will have a hard time competing in today’s marketplace much longer. When I first started NorthMac Services, I was...
I see it all the time. A few years go by and a small business website begins to look dated. The owner, worried about their image, begins looking for a designer to build a new website. Problem is, the owner has no CLUE who to hire! This is a common and unfortunate...
While this may seem like a very specific question, it is actually part of a much larger conversation. Every day the Internet is flooded with millions of new content pieces. Why in the world should anyone read yours? Simple: you have something to offer them, and better...
Freedom. If you are anything like me, It's likely that you decided to go into business for yourself in order to gain freedom. But freedom from what exactly--your boss, your schedule, financial bondage? This is something only you know, but freedom in small business is...
Failing to utilize proper expectation setting has long been the bane of small business owners. I remember a few years ago when I was working full time for a large electronics retailer. One of the things they made sure we did was to push their rendition of "Protection...
Every now and then, I run into some extremely confident small business owners. They have talent, they know it, and they are not afraid to charge well for it. Then, there's everyone else. Believe it or not, most folks really struggle with feeling like they are adequate...
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