Test & Tweak: A Simple Model for Improving Your Marketing
As I’ve written before, business owners love to complicate the task of marketing. Many guru’s give advice that nearly requires a complicated…
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small-business website.
Writing about web design, marketing, and what actually moves the needle for a small business.
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Everything You Do as a Small Business Will Either Help You, or Hurt You
There’s a simple, yet often overlooked axiom of running and marketing a small business. Everything you do either helps or hurts. Here’s…
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How to Use Story In Content Marketing
A common misconception in content marketing has to do with the idea of storytelling. “Story” is a concept that has been part…
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5 Must-Do’s to Stay Safe on the Internet in 2020
It’s not often that we discuss Internet safety in the marketing world, strictly speaking. But since I teach and live by the…
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The #1 way to Capture More Customers with Less Effort
It’s a misnomer that, in order to have success and a huge pipeline of leads, you need to excel at sales. The…
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A Practical Tip for Blogging Well — Share What Others Have to Say
In a recent post, legal technology blogger Kevin O’Keefe had much to say about sharing others’ work. (Admittedly, this post is pretty…
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4 Tips for Managing Remote Employees
Thanks to the evolution of technology, many companies have been able to make some of their positions remote. Working remotely describes when…
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How Can I Encourage Customers to Leave Reviews?
The significance of customer reviews in influencing potential customers to purchase a product cannot be ignored. Having a higher number of reviews…
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How to Get More Referrals
The primary way that most gain new business is through referrals and that’s probably just something that is not going to change.…
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