Keep it Simple! (And Get Ahead in the Process)
You are probably making marketing a lot more difficult than you should be. When it comes to getting the message of your…
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small-business website.
Writing about web design, marketing, and what actually moves the needle for a small business.
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How to Name A Product or Service
So I was recently reading a book written by Ken Segall. Ken is a copywriter and a marketer, best known for his…
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Why Content Marketing?
We’re continuing a sketch of content marketing here on the blog, and this time, I think it’d be helpful to discuss why…
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Content Marketing Never Ends
In a recent conversation I was having with a client, the issue of content marketing came up. He wondered about the effectiveness…
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Authority Blogging Vs. Platform Blogging
At NorthMac we strongly believe that blogging remains one of the strongest forms of content marketing. At the time of this writing,…
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3 Tips for Making Sure Your Trainer is the Trainer Your Business Needs
Every so often, your business might need to have a business trainer come in and talk to your employees. Business trainers work…
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How Address Verification Benefits Your Business
Address verification is a system that does exactly what its name suggests: it verifies addresses to make sure that they are correct…
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5 Ways Coaching and Consulting Businesses Can Use Reviews as Part of Their Marketing Strategy
There are many ways to market your coaching or consulting business to your target demographics. One of these is to use your…
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3 Tips for Promoting Workplace Efficiency Without Decreasing Employee Morale
One of the main concerns of business owners or managers is maximizing productivity and efficiency in the workplace to ensure more gets…
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