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Marketing and Business Insights
3 Ways to Attract your Ideal Customer

3 Ways to Attract your Ideal Customer

One of the absolute best ways to succeed in your small business is to define and identify who your target customer is, or your "ideal" customer. There is a number of ways this can be done. Probably the most common is to create what is called a Buyer Persona. At...

3 Reasons Why You Should Reboot Your Computer Often

3 Reasons Why You Should Reboot Your Computer Often

Think back to the last time you called a tech support company, or even googled for answers about troubleshooting a computer problem. It's highly likely that the very first step you came across was to reboot your computer. I want to share a thought or two with you...

Do You Like Free Stuff?

Do You Like Free Stuff?

Yeah, we thought so. That's okay, so do we! We want to provide the best value possible for our customers, and what better value is there than a great product for FREE?! That's why I need you to know about our referral program. It's important to us that we do work that...

SEO & Internet Marketing

SEO & Internet Marketing

Hey everyone - Steve here. As a company, we are seeing somewhat a of a natural shift in the type of business we are doing. Many know that my personal background is largely in the web development space, and because of that, I have been expanding my personal skill  set...

Improving Our Business Model

Improving Our Business Model

Since NorthMac was birthed last September, we have made every effort to learn more about our customers, and more about what kind of value we are looking to provide. We especially appreciate the opportunities you have allowed us and are grateful that in a sea of...

Facebook Security Threat

I recently stumbled across an article that describes a fairly new Phishing attempt which targets Facebook users. Guys, hackers and attackers are getting GOOD! Even professionals get caught in these traps all of the time. This is one of the easiest ways for attackers...

Why iCloud Isn’t a Backup

      We love iCloud here at NorthMac. I personally believe it is one of most amazing technologies that Apple offers, and makes all of our devices work together very nicely. Unfortunately, the ease of use and convenience of having data across all of our...