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Marketing and Business Insights
How to Use Story In Content Marketing

How to Use Story In Content Marketing

A common misconception in content marketing has to do with the idea of storytelling. "Story" is a concept that has been part of societies for thousands of years. It probably trades on the idea that stories are generally more memorable than didactic instruction, so...

5 Must-Do’s to Stay Safe on the Internet in 2020

5 Must-Do’s to Stay Safe on the Internet in 2020

It’s not often that we discuss Internet safety in the marketing world, strictly speaking. But since I teach and live by the axiom that everything is marketing, I think there’s an important connection that should not be missed, and my experience working in IT and Internet security-related roles allows for a unique experience and perspective.

How to Get More Referrals

How to Get More Referrals

The primary way that most gain new business is through referrals and that's probably just something that is not going to change. It really just depends on how people are finding you over time. It may be such that your digital marketing efforts are outweighing many of...

Marketing Through Your Processes

Marketing Through Your Processes

Everything is marketing. This is one of those things that I say and repeat often because it’s easy to remember and it’s so true. Everything is marketing—and when I say everything, I mean literally everything. One of the things that people often don’t think about and...

Keep it Simple! (And Get Ahead in the Process)

Keep it Simple! (And Get Ahead in the Process)

You are probably making marketing a lot more difficult than you should be. When it comes to getting the message of your business out there, there are lots of guru’s, there are lots of folks giving advice. Many of those people have earned the right to share that...

How to Name A Product or Service

How to Name A Product or Service

So I was recently reading a book written by Ken Segall. Ken is a copywriter and a marketer, best known for his work with Steve jobs and the ad company that Apple worked with during those crucial years of recovery. Recall that Apple turned around from a failing company...

Why Content Marketing?

Why Content Marketing?

We're continuing a sketch of content marketing here on the blog, and this time, I think it'd be helpful to discuss why content is such an effective way to market. What is Content? Content is information that is produced with education in mind. That is---it is not...

Content Marketing Never Ends

Content Marketing Never Ends

In a recent conversation I was having with a client, the issue of content marketing came up. He wondered about the effectiveness of content marketing, being that his organization is in the extremely rare position of having about 90% market saturation in their niche....

Authority Blogging Vs. Platform Blogging

Authority Blogging Vs. Platform Blogging

At NorthMac we strongly believe that blogging remains one of the strongest forms of content marketing. At the time of this writing, search engines are still more likely to arrive at a relevant blog post of yours than almost any other content medium, such as a video or...