Time will tell whether or not this is the most important blog post I ever write. As of writing it, I believe this to be the case. As many of you reading are probably aware (and many of you probably are not), we are standing at the precipice of a revolution in the way...
From Our Learning Hub
The Lifechanging Magic of Content Creation: How to Grow Your Local Small Business with a Value-First Approach
If you own a business and don’t live under a rock, there’s a chance you’ve heard that blogging can be an excellent way to grow the bottom line and create more awareness for your work. And this is absolutely true! However, like with most new ideas, there are many pit...
Why Your Website is Incomplete Without an Email Signup Form: The Benefits of Building a Strong Email List
As a business owner, you are always looking for ways to increase your website traffic and boost your revenue. One of the most effective ways to do this is by building a strong email list. An email list is a group of people who have given you permission to contact them...
How to Know if You Really Need a New Website (3 Questions to Ask)
In 1966, Abraham Maslow wrote: "I remember seeing an elaborate and complicated automatic washing machine for automobiles that did a beautiful job of washing them. But it could do only that, and everything else that got into its clutches was treated as if it were an...
3 Steps to Updating Your WordPress Website Without Breaking It
So you’ve got a beautiful new website, and you get a notification that there are new updates available. What to do? There are typically two kinds of people in the world when it comes to updating things, whether it be phone software, a website, or the bathroom reno...
What is the overall point of email marketing?
There are only three types of customers you can find on the Internet: Repeats, Referrals, and Researchers. At NorthMac, we have services available to help capture people who fall into each of those categories, and sometimes multiple. Email happens to capture all...
What is Online Reputation Management, and How Does it Work?
In today's digital age, your small business’s online presence plays a crucial role in shaping their reputation and success. A strong, positive online image can lead to new opportunities, increased sales, and better relationships with customers and partners. On the...
How Important is Web Design? 3 Reasons You (Probably) Still Need a Website in the Age of Social Media
As a small business owner, you might be tempted to think that social media has entirely replaced the need to have a website. The truth is—for some people, it has. The question that might be lingering in your mind, though, is whether that has happened for you. And the...
Should You Avoid Platforms Like Teachable, Udemy, and Skillshare?
A few years ago, I read Dany Iny’s book Teach and Grow Rich, an obvious play on the ever-popular Think and Grow Rich. It’s an important—and underrated—book that opens the mind to a new world of opportunity that most don’t know exists: Teaching what you know online....
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