From Our Learning Hub
We're continuing a sketch of content marketing here on the blog, and this time, I think it'd be helpful to discuss why content is such an effective way to market. What is Content? Content is information that is produced with education in mind. That is---it is not...
In a recent conversation I was having with a client, the issue of content marketing came up. He wondered about the effectiveness of content marketing, being that his organization is in the extremely rare position of having about 90% market saturation in their niche....
At NorthMac we strongly believe that blogging remains one of the strongest forms of content marketing. At the time of this writing, search engines are still more likely to arrive at a relevant blog post of yours than almost any other content medium, such as a video or...
Small business ownership is tough. As the new year approaches, it can be hard to see the forest for the trees. Established small business owners are trying to close out bookkeeping operations for the year, plan ahead for next year, and make key decisions regarding the...
We live in a world that is driven by two things—the ideas people dream and the content they create around them. If you’ll reflect on that statement for some time, I believe you will find it to be absolutely true. I’ve certainly found it to be true, which is why much...
Last week, we examined the idea of building authority your own brand by using someone’s content. We saw that this is perfectly legitimate, and in the post, I briefly suggested four ways you could possibly begin doing this. This week, I’d like to explore each of those...
We write a lot on this blog about building authority as a vital marketing tactic. But let's be honest--there are only so many hours in the day, and sometimes, it can be hard to meet deadlines and grind out new content (I am not immune, seeing as how I am delivering...
Most business owners begin doing what they do out of a deep love or passion for the work. But as I’ve written here, it eventually sets in that your business’ continued growth relies solely on you. And, as I’ve written here, this is especially difficult for those who...
Many of us have used technology to radically change and transform the way we do business. If we were to really take inventory of our lives, however, I bet we'd find that many of us are cheating ourselves. What I mean by that is that the technology we have available to...
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