From Our Learning Hub
I often write about making online marketing simple. It is---or at least, it should be. But that does not mean it is easy to accomplish. It is, however, easy to give up. What happens when your efforts seem to stall out? When you're not sure you are making the impact...
Everybody who runs a small business should be able to define what success looks like. The reason many can't get there is that they have vague ideas. They know roughly where they'd like to end up (make more money!), but they have little-to-no idea of how to get there....
In our numbers-obsessed culture, there's a tendency to devalue the work that we do if we don't hit some arbitrary goal that we've defined as "success." However, since our work has the potential to make an eternal impact but we don't have the ability to see that...
As wisdom would have it, you cannot be a good leader until you learn to be a good follower! We've all heard the advice: You have to learn to follow before you can lead. It may be cliché, but it's also true! So while I usually write to current business leaders, for...
Why is that Starbucks can charge $3-$4 per cup for a beverage that most Americas were used to paying $.50 for, and that many more could drink nearly free at home? Why does something just seem different about ordering Chicken Nuggets from Chick-Fil-A than from ordering...
Last week, we saw how an update to the way Instagram counts likes will change the game for marketers, most likely in a negative way. I concluded with a plea: Don't put all of your eggs in the basket of a social media site or some other external platform. Rather, build...
A recent article written by the folks at Zero Gravity Marketing highlights some changes being made to the way Instagram displays for users in certain countries, including the U.S. They write: According to [Adam] Mosseri [Instagram's CEO], the decision to remove public...
One thing I am committed to as a business leader is personal development. For the sake of my faith, my family, and my business, I have come to realize that certain very practical actions---right eating, regular exercise, adequate sleep, et cetera are vitally important...
As I've written before, business owners love to complicate the task of marketing. Many guru's give advice that nearly requires a complicated setup! The problem is that this stops people from believing they can be effective with the resources they have. If you are...
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