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Marketing and Business Insights
3 Ways to Honor God with Your Small Business

3 Ways to Honor God with Your Small Business

As a Christian, I am concerned with honoring God in all of my business endeavors. I am a firm believer that everything we do in our lifetime is for the purpose of giving glory to God. Sometimes we miss that mark in a big way, but it is nevertheless important that...

Why is Website Design So Expensive?

Why is Website Design So Expensive?

Yesterday I came across a hilarious post inside of a mentoring community I am in. Mind you, the community is also a place for intramural dialogue—which includes the occasional war story. So a colleague of mine shared an anonymous interaction he’d had with a client a...

The Power of Persuasion Marketing

The Power of Persuasion Marketing

Marketing in 2020 is proving to be a unique beast. The world has been through a terrible crisis known as COVID-19. It has been a formidable enemy, and it has introduced some interesting challenges. Namely, many have wondered whether marketing efforts should cease,...

The Power of a Marketing Plan

The Power of a Marketing Plan

Does your business have a marketing plan? I'm always shocked to find when business owners do not have a plan for marketing their work, be it via traditional advertising, networking, or digital marketing. As with anything, though, there are liabilities. Marketing can...

Consistency + Relevancy + Transparency = Success

Consistency + Relevancy + Transparency = Success

Everybody who runs a small business should be able to define what success looks like. The reason many can't get there is that they have vague ideas. They know roughly where they'd like to end up (make more money!), but they have little-to-no idea of how to get there....

Do I Still Need a Website in 2020?

Do I Still Need a Website in 2020?

Last week, we saw how an update to the way Instagram counts likes will change the game for marketers, most likely in a negative way. I concluded with a plea: Don't put all of your eggs in the basket of a social media site or some other external platform. Rather, build...