From Our Learning Hub
As I write this in 2023, online courses and membership sites have an ever-increasing role to play in the marketplace. Each day, more prospective students become aware they don’t need to take the “traditional” path to success in their industry, and more future business...
In our last post, we began looking at the top five things you can do to get more students for your membership or course. We saw that first, you need a flywheel in order to build a sustainable system for marketing your membership. Second, we saw that you need to plan...
As a membership site operator myself, I understand how important it is for your work to make an impact. What makes online learning so special, among other things, is the ability to create leverage. You can take large bursts of energy to create inspirational,...
As the proud owner of a membership website, you are always on the lookout for ways to spread your message further and wider. The more you do this, you will realize that it often takes a lot of time for people to “go further” into your world. They might watch your...
No. — Just kidding. The answer is, in one sense, that simple — but in another, far more complex. Here’s the cold hard truth: It’s a myth that social media will increase the rank of your website. At least the way most think about it. However, social media can be an...
It’s hard to imagine a more powerful tool than SEO to grow your business. Think about it: It’s a tool that has been designed to perfectly match the questions your customers are asking with the answers you provide. Pretty magical, right? Imagine a customer facing a...
“HELP!” the subject line read. Those are the worst emails, am I right? When they start with the word “help” and involve a heightened sense of alarm? It was around 2011. I and my then business partner had completed a website build for this client—a pastor—a few months...
In the last decade of so of working with web clients, it has become even more common for people to “DIY” their websites. Some platforms are made for this—think Wix and Squarespace. But WordPress is becoming a more popular option for this now, with the increase in...
Are you considering a website redesign? Embarking on a website redesign project can be an exciting but daunting task. Whether you're revamping your existing site or starting from scratch, it's crucial to have a clear timeline in place to ensure a smooth and successful...
We’d love to learn more about your goals! We’ll do everything we can to help you take the next right step.