From Our Learning Hub
We're continuing a sketch of content marketing here on the blog, and this time, I think it'd be helpful to discuss why content is such an effective way to market. What is Content? Content is information that is produced with education in mind. That is---it is not...
In a recent conversation I was having with a client, the issue of content marketing came up. He wondered about the effectiveness of content marketing, being that his organization is in the extremely rare position of having about 90% market saturation in their niche....
At NorthMac we strongly believe that blogging remains one of the strongest forms of content marketing. At the time of this writing, search engines are still more likely to arrive at a relevant blog post of yours than almost any other content medium, such as a video or...
Address verification is a system that does exactly what its name suggests: it verifies addresses to make sure that they are correct and are not missing any important elements. If your business relies on web traffic or selling services online (and it should!), then...
There are many ways to market your coaching or consulting business to your target demographics. One of these is to use your own customers' reviews. Several review methods are out there to help you to boost your company's image as well as boost customer engagement....
One of the main concerns of business owners or managers is maximizing productivity and efficiency in the workplace to ensure more gets done. The amount of productivity in the workplace ultimately determines how much the company accomplishes and succeeds each quarter....
Getting your coaching business up and running can be made much easier with the use of email marketing. This type of marketing is an ideal way to ensure that the business can reach all current clients, grow the prospect list, and build the branding and reputation for...
We live in a world that is driven by two things—the ideas people dream and the content they create around them. If you’ll reflect on that statement for some time, I believe you will find it to be absolutely true. I’ve certainly found it to be true, which is why much...
Last week, we examined the idea of building authority your own brand by using someone’s content. We saw that this is perfectly legitimate, and in the post, I briefly suggested four ways you could possibly begin doing this. This week, I’d like to explore each of those...
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