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10 Considerations to Choose the Perfect Membership Platform: A Comprehensive Guide
As the owner of a company passionate about eLearning and helping entrepreneurs achieve their dreams, I understand the importance of selecting the right membership platform for your business. But with countless platforms available, it's crucial to know what features...
Does My Course Website Really Need a Standalone LMS? Consider WordPress Plugins Instead.
At NorthMac, we’re extremely passionate about eLearning. We believe that self-directed education can be a game changer—choosing who you want to learn from, when you want to, and where you want to. The world of online courses makes this possible! If you're looking to...
Agency vs. Freelancer: How to Choose the Right Web Designer
So you’re searching for a person to help level up your website, and you’re not sure whether you should work with a freelancer, agency, or something in between. It’s a big decision! Either way, you’re likely going to part with thousands of dollars in the process, so...
How Much Should I Expect to Pay for Digital Marketing Services?
Finally — after months or maybe even years of hard work, you’ve reached a tipping point in your business. You know the marketing has to extend beyond you, but now you’re entering into the world of digital agencies and, to be honest, it’s really confusing and maybe...
4 Key Considerations to Choose Compelling Images for Your Website Project
Images are a critical aspect of website design, as they have the power to capture the attention of your target audience and communicate your brand message in a way that words alone cannot. The saying "words sell, but images capture attention" holds true in the world...
How to Tell an Awesome Origin Story for Your Expert Business
As a business owner, you want to make a lasting impression on your customers. And one way to do that is by telling a compelling origin story that sets you apart from your competitors and connects with your audience on a deeper level. Whether you're creating courses,...
The Nitty Gritty Details: What Do the Terms and Expectations of a Subscription Web Design Project Look Like?
As you probably know by now, we offer websites on a subscription basis only. In another post, we covered why we price based on this model. But given this model is revolutionary in terms of a service-based deliverable like website design, we get many questions about...
What results can I expect from my website?
Have you ever had a moment where you had to stop and say, “What am I even looking at?!” At this point, I was about 3 years into owning a website design company and dozens of website builds by myself. One of my biggest goals was to get better at design; a little better...
A Client’s Guide to Website Copy: What It Is, What It Isn’t, and Why You Need It
Your website is often the first point of contact that potential customers have with your business. It's where they go to learn more about your products or services, find your contact information, and make a decision about whether or not to do business with you. In...
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