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3 Reasons Why I’m Not a Website Designer!
And no, the blog post title was not clickbait! In fact, I don’t really consider myself to be a website designer or developer! This may sound strange coming from the owner of a "web design" company, but if you’ll allow me the space to elaborate, I think you’ll see my...
The Real Goal of Your Small Business Website (it’s not more visitors!)
With all of the marketing advice floating around the Internet, it's likely that you have either the wrong idea about your website goals or just no idea at all. This is sad, because utilized properly, your website is core and central to your "marketing machine." I've...
Paid Content vs. Free Content: The Struggle is R.E.A.L.
As you begin to build your sales funnel and develop your marketing plan, you will quickly find that there will be a huge power struggle between the kind of content you give away for free and what you will charge for. This same consideration has affected my business as...
What is a Sales Funnel and How Do I Use One?
One of the most important things for you to understand as a small business owner is how the marketing process works, especially in respect to the digital landscape. But despite the growing number of younger entrepreneurs and the widespread reach of the Internet, I...
6 Easy Steps to Build Your Small Business Email List (+ Why you should do it NOW!)
In today's small business economy, little matters more than building a level of trust and respect with your potential customers. As we've written about before, this trust can be built in a variety of ways. With so many methods of communication, however, it can...
Why Every Small Business Owner Should Become a Thought Leader
In the noisy world we live in, it can be easy to slip underneath the current—no matter how hard you yell and scream for attention (traditional advertising), no one seems to be buying your product or services. I understand your frustration, and I think I have some...
The Divi Difference: Why I use Divi Theme to Build Awesome Small Business Websites
There is nothing worse, as a small business owner, than not having a clue what to do when it comes to websites and internet marketing. It seems like a select few just have the “magic sauce” that helps them win, and everyone is left with only two options: Somehow,...
3 Strategies for Small Business Success on Social Media
Understanding social media can be extremely difficult and intimidating. But it doesn’t have to be! A small business that is not using social media will have a hard time competing in today’s marketplace much longer. When I first started NorthMac Services, I was...
3 Steps to Building a Completely Useless Website
I see it all the time. A few years go by and a small business website begins to look dated. The owner, worried about their image, begins looking for a designer to build a new website. Problem is, the owner has no CLUE who to hire! This is a common and unfortunate...
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