4 Ways to Build Brand Authority Using Someone Else’s Content
Last week, we examined the idea of building authority your own brand by using someone’s content. We saw that this is perfectly legitimate, and in the post, I briefly suggested four ways you could possibly begin doing this. This week, I’d like to explore each of those...
Should You Build Authority with Someone Else’s Content?
We write a lot on this blog about building authority as a vital marketing tactic. But let's be honest--there are only so many hours in the day, and sometimes, it can be hard to meet deadlines and grind out new content (I am not immune, seeing as how I am delivering...
5 Good Reasons Why Selling Your Product or Service is Not Slimy
Most business owners begin doing what they do out of a deep love or passion for the work. But as I’ve written here, it eventually sets in that your business’ continued growth relies solely on you. And, as I’ve written here, this is especially difficult for those who...
Why You Should Leverage Technology to Achieve Seamless Living
Many of us have used technology to radically change and transform the way we do business. If we were to really take inventory of our lives, however, I bet we'd find that many of us are cheating ourselves. What I mean by that is that the technology we have available to...
Reader Question: How to advertise with little to no startup money?
From time to time, we search out Facebook Groups for questions and invite questions from readers of the Blog. A Facebook questioner recently asked, "How do you advertise your small business if you have little to no startup money?" This is a great question, and one...
4 Steps to Leading Change in Your Small Business
In case you haven’t noticed by now, leadership is hard. Concerning business leadership, best-selling author Dave Ramsey writes in Entreleadership, "The problem with your company is not the economy, it is not the lack of opportunity, it is not your team. The problem is...
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