From Our Learning Hub
In the noisy world we live in, it can be easy to slip underneath the current—no matter how hard you yell and scream for attention (traditional advertising), no one seems to be buying your product or services. I understand your frustration, and I think I have some...
Understanding social media can be extremely difficult and intimidating. But it doesn’t have to be! A small business that is not using social media will have a hard time competing in today’s marketplace much longer. When I first started NorthMac Services, I was...
I see it all the time. A few years go by and a small business website begins to look dated. The owner, worried about their image, begins looking for a designer to build a new website. Problem is, the owner has no CLUE who to hire! This is a common and unfortunate...
While this may seem like a very specific question, it is actually part of a much larger conversation. Every day the Internet is flooded with millions of new content pieces. Why in the world should anyone read yours? Simple: you have something to offer them, and better...
As a web designer, you can imagine how often I get requests to build a new site for a customer. That is all well and good–it is what I do, after all! The problem is that most of the time, the customer doesn’t need a new website. Or, they may indeed-but...
In recent days, I have seen a recurring theme on my Facebook feed. “Who wants to join my awesome team and make an extra $500 a month?!” Of course, the post is then inundated and flooded with so many commenters who want to jump on board that the person...
One of the absolute best ways to succeed in your small business is to define and identify who your target customer is, or your “ideal” customer. There is a number of ways this can be done. Probably the most common is to create what is called a Buyer...
Arguably, the biggest challenge every business faces is attracting more customers. Even the biggest of businesses, who could survive seemingly for a long time on their own merit, actively participates in marketing efforts to bring in new customers. There are many ways...
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