There’s a simple, yet often overlooked axiom of running and marketing a small business. Everything you do either helps or hurts. Here’s how to make sure the decisions you make actually help!
From Our Learning Hub
How to Use Story In Content Marketing
A common misconception in content marketing has to do with the idea of storytelling. "Story" is a concept that has been part of societies for thousands of years. It probably trades on the idea that stories are generally more memorable than didactic instruction, so...
5 Must-Do’s to Stay Safe on the Internet in 2020
It’s not often that we discuss Internet safety in the marketing world, strictly speaking. But since I teach and live by the axiom that everything is marketing, I think there’s an important connection that should not be missed, and my experience working in IT and Internet security-related roles allows for a unique experience and perspective.
The #1 way to Capture More Customers with Less Effort
It’s a misnomer that, in order to have success and a huge pipeline of leads, you need to excel at sales. The reality is that many small business owners hate the idea of selling, ultimately, because they have the wrong idea of it! No worries—I’ve been there too! And...
A Practical Tip for Blogging Well — Share What Others Have to Say
In a recent post, legal technology blogger Kevin O'Keefe had much to say about sharing others' work. (Admittedly, this post is pretty meta.) An early adopter, advocate, and authority in the blogging space, Kevin's words are more than useful---they are golden. And,...
How to Get More Referrals
The primary way that most gain new business is through referrals and that's probably just something that is not going to change. It really just depends on how people are finding you over time. It may be such that your digital marketing efforts are outweighing many of...
Marketing Through Your Processes
Everything is marketing. This is one of those things that I say and repeat often because it’s easy to remember and it’s so true. Everything is marketing—and when I say everything, I mean literally everything. One of the things that people often don’t think about and...
Keep it Simple! (And Get Ahead in the Process)
You are probably making marketing a lot more difficult than you should be. When it comes to getting the message of your business out there, there are lots of guru’s, there are lots of folks giving advice. Many of those people have earned the right to share that...
How to Name A Product or Service
So I was recently reading a book written by Ken Segall. Ken is a copywriter and a marketer, best known for his work with Steve jobs and the ad company that Apple worked with during those crucial years of recovery. Recall that Apple turned around from a failing company...
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