From Our Learning Hub
Last week, we saw how an update to the way Instagram counts likes will change the game for marketers, most likely in a negative way. I concluded with a plea: Don’t put all of your eggs in the basket of a social media site or some other external platform. Rather,...
A recent article written by the folks at Zero Gravity Marketing highlights some changes being made to the way Instagram displays for users in certain countries, including the U.S. They write: According to [Adam] Mosseri [Instagram’s CEO], the decision to remove...
As I’ve written before, business owners love to complicate the task of marketing. Many guru’s give advice that nearly requires a complicated setup! The problem is that this stops people from believing they can be effective with the resources they have. If...
There’s a simple, yet often overlooked axiom of running and marketing a small business. Everything you do either helps or hurts. Here’s how to make sure the decisions you make actually help!
A common misconception in content marketing has to do with the idea of storytelling. “Story” is a concept that has been part of societies for thousands of years. It probably trades on the idea that stories are generally more memorable than didactic...
It’s not often that we discuss Internet safety in the marketing world, strictly speaking. But since I teach and live by the axiom that everything is marketing, I think there’s an important connection that should not be missed, and my experience working in IT and Interne…
It’s a misnomer that, in order to have success and a huge pipeline of leads, you need to excel at sales. The reality is that many small business owners hate the idea of selling, ultimately, because they have the wrong idea of it! No worries—I’ve been there too! And...
In a recent post, legal technology blogger Kevin O’Keefe had much to say about sharing others’ work. (Admittedly, this post is pretty meta.) An early adopter, advocate, and authority in the blogging space, Kevin’s words are more than...
The primary way that most gain new business is through referrals and that’s probably just something that is not going to change. It really just depends on how people are finding you over time. It may be such that your digital marketing efforts are outweighing...
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