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From Our Learning Hub
Why Complex Marketing Often Fails
You’ve invested thousands in that sophisticated marketing automation platform. The one with seventeen different touchpoints, behavioral triggers, and enough analytics to make a data scientist weep with joy. So why are your phones still not ringing? Here’s...
What is Marketing, Really? The Truth Every Small Business Owner Needs to Know
Picture this: you’re sitting in your office at 9 PM, scrolling through social media posts from competitors who seem to effortlessly attract customers while you’re struggling to get noticed. You’ve tried everything—Facebook ads, Google listings, even...
The Power of Using Lead Magnets to Grow Your Membership and Get More Students
As the proud owner of a membership website, you are always on the lookout for ways to spread your message further and wider. The more you do this, you will realize that it often takes a lot of time for people to “go further” into your world. They might...
Does social media help to increase the rank of my website?
No. — Just kidding. The answer is, in one sense, that simple — but in another, far more complex. Here’s the cold hard truth: It’s a myth that social media will increase the rank of your website. At least the way most think about it. However, social media can be an...
What to do When SEO is “Not Working” for Your Business: 3 Insanely Practical Steps
It’s hard to imagine a more powerful tool than SEO to grow your business. Think about it: It’s a tool that has been designed to perfectly match the questions your customers are asking with the answers you provide. Pretty magical, right? Imagine a customer facing a...
Why Your Website is Incomplete Without an Email Signup Form: The Benefits of Building a Strong Email List
As a business owner, you are always looking for ways to increase your website traffic and boost your revenue. One of the most effective ways to do this is by building a strong email list. An email list is a group of people who have given you permission to contact them...
How to Make the Best Use of Your Marketing Resources
Your business’s marketing team is the voice of your company. Not only do they think about what to say, but they think about how to say it, when it should be said, and the method by which you communicate. As with anything, there is an easy way to successfully market,...
Marketing Goals to Help You Rebuild a Business
When a business is on its last leg, sometimes people lose all hope it won’t fall. There are plenty of ways that you can start anew with a not-so-new idea, however, and more especially learn from past mistakes this time. To rebuild your business on a more solid...
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