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Content Marketing Never Ends
In a recent conversation I was having with a client, the issue of content marketing came up. He wondered about the effectiveness of content...
Authority Blogging Vs. Platform Blogging
At NorthMac we strongly believe that blogging remains one of the strongest forms of content marketing. At the time of this writing, search engines...
How Address Verification Benefits Your Business
Address verification is a system that does exactly what its name suggests: it verifies addresses to make sure that they are correct and are not...
5 Ways Coaching and Consulting Businesses Can Use Reviews as Part of Their Marketing Strategy
There are many ways to market your coaching or consulting business to your target demographics. One of these is to use your own customers' reviews....
3 Tips for Promoting Workplace Efficiency Without Decreasing Employee Morale
One of the main concerns of business owners or managers is maximizing productivity and efficiency in the workplace to ensure more gets done. The...
3 Tips for Using Email Marketing for Coaching Businesses
Getting your coaching business up and running can be made much easier with the use of email marketing. This type of marketing is an ideal way to...
My Top 5 Content Ideas for Massive Marketing Results
We live in a world that is driven by two things—the ideas people dream and the content they create around them. If you’ll reflect on that statement...
4 Ways to Build Brand Authority Using Someone Else’s Content
Last week, we examined the idea of building authority your own brand by using someone’s content. We saw that this is perfectly legitimate, and in...
Should You Build Authority with Someone Else’s Content?
We write a lot on this blog about building authority as a vital marketing tactic. But let's be honest--there are only so many hours in the day, and...
Reader Question: How to advertise with little to no startup money?
From time to time, we search out Facebook Groups for questions and invite questions from readers of the Blog. A Facebook questioner recently asked,...
3 Reasons Why I’m Not a Website Designer!
And no, the blog post title was not clickbait! In fact, I don’t really consider myself to be a website designer or developer! This may sound strange...
The Real Goal of Your Small Business Website (it’s not more visitors!)
With all of the marketing advice floating around the Internet, it's likely that you have either the wrong idea about your website goals or just no...
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