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When creating a CTA (call to action) for your marketing campaign, you want to make sure that it is effective and actually inspiring your customers...

Marketing in 2020 is proving to be a unique beast. The world has been through a terrible crisis known as COVID-19. It has been a formidable enemy,...

Does your business have a marketing plan? I'm always shocked to find when business owners do not have a plan for marketing their work, be it via...

As a business owner, you know that you need sales for your business to survive. You also know that if you’re too pushy, you’ll likely lose both the...

As a marketing professional and web designer, pretty much every client I work with wants to get a high Google search ranking. After all, "first page...

I often write about making online marketing simple. It is---or at least, it should be. But that does not mean it is easy to accomplish. It is,...

Why is that Starbucks can charge $3-$4 per cup for a beverage that most Americas were used to paying $.50 for, and that many more could drink nearly...

Last week, we saw how an update to the way Instagram counts likes will change the game for marketers, most likely in a negative way. I concluded...

A recent article written by the folks at Zero Gravity Marketing highlights some changes being made to the way Instagram displays for users in...

As I've written before, business owners love to complicate the task of marketing. Many guru's give advice that nearly requires a complicated setup!...

There’s a simple, yet often overlooked axiom of running and marketing a small business. Everything you do either helps or hurts. Here’s...

A common misconception in content marketing has to do with the idea of storytelling. "Story" is a concept that has been part of societies for...