From Our Learning Hub
We write a lot on this blog about building authority as a vital marketing tactic. But let's be honest--there are only so many hours in the day, and sometimes, it can be hard to meet deadlines and grind out new content (I am not immune, seeing as how I am delivering...
From time to time, we search out Facebook Groups for questions and invite questions from readers of the Blog. A Facebook questioner recently asked, "How do you advertise your small business if you have little to no startup money?" This is a great question, and one...
With all of the marketing advice floating around the Internet, it's likely that you have either the wrong idea about your website goals or just no idea at all. This is sad, because utilized properly, your website is core and central to your "marketing machine." I've...
As you begin to build your sales funnel and develop your marketing plan, you will quickly find that there will be a huge power struggle between the kind of content you give away for free and what you will charge for. This same consideration has affected my business as...
One of the most important things for you to understand as a small business owner is how the marketing process works, especially in respect to the digital landscape. But despite the growing number of younger entrepreneurs and the widespread reach of the Internet, I...
In today's small business economy, little matters more than building a level of trust and respect with your potential customers. As we've written about before, this trust can be built in a variety of ways. With so many methods of communication, however, it can...
In the noisy world we live in, it can be easy to slip underneath the current—no matter how hard you yell and scream for attention (traditional advertising), no one seems to be buying your product or services. I understand your frustration, and I think I have some...
Understanding social media can be extremely difficult and intimidating. But it doesn’t have to be! A small business that is not using social media will have a hard time competing in today’s marketplace much longer. When I first started NorthMac Services, I was...
I see it all the time. A few years go by and a small business website begins to look dated. The owner, worried about their image, begins looking for a designer to build a new website. Problem is, the owner has no CLUE who to hire! This is a common and unfortunate...
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