From Our Learning Hub
There are only three types of customers you can find on the Internet: Repeats, Referrals, and Researchers. At NorthMac, we have services available to help capture people who fall into each of those categories, and sometimes multiple. Email happens to capture all...
Websites are powerful tools. Too often, we see people using a website as nothing more than a simple brochure. But these days, they can do so much more. For many, a website literally forms the bedrock foundation of their business. Take, for example, two completely...
As a business owner, you want to make a lasting impression on your customers. And one way to do that is by telling a compelling origin story that sets you apart from your competitors and connects with your audience on a deeper level. Whether you're creating courses,...
Your website is often the first point of contact that potential customers have with your business. It's where they go to learn more about your products or services, find your contact information, and make a decision about whether or not to do business with you. In...
”Everything you do will either help you or hurt you.” Do you resonate with the above statement? What about this one: ”Everything is marketing.” In today’s world, it is impossible not to market. If you post on Facebook, deliver products or services, or use email, you...
As an entrepreneur and marketer, I am more convinced than ever that creating a blog is the best longterm play for getting traffic to your website. Although it’s true that YouTube videos perform well in search too (largely because Google owns YouTube), the fact is that...
It’s been said that, no matter what business you’re in, you’re not actually in that business. Or at least you shouldn’t be. Instead, you’re in the business of marketing that business. It’s a subtle—but very important—distinction that informs your operations. One of...
If your website is designed and up and running, you might think you are done thinking about it for the rest of your life. But that isn’t actually the case, instead, you need to think about a way to ensure that your website continues to work well over the days, weeks,...
One of the biggest mistakes business owners make is not thinking of their website as part of their marketing strategy. In fact, more than it being part of your marketing strategy, it should be the center of your marketing strategy. It has been well-said not to build...
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