“HELP!” the subject line read. Those are the worst emails, am I right? When they start with the word “help” and involve a heightened sense of alarm? It was around 2011. I and my then business partner had completed a website build for this client—a pastor—a few months...

Are you considering a website redesign? Embarking on a website redesign project can be an exciting but daunting task. Whether you're revamping your existing site or starting from scratch, it's crucial to have a clear timeline in place to ensure a smooth and successful...

If you own a business and don’t live under a rock, there’s a chance you’ve heard that blogging can be an excellent way to grow the bottom line and create more awareness for your work. And this is absolutely true! However, like with most new ideas, there are many pit...

There are only three types of customers you can find on the Internet: Repeats, Referrals, and Researchers. At NorthMac, we have services available to help capture people who fall into each of those categories, and sometimes multiple. Email happens to capture all...

Websites are powerful tools. Too often, we see people using a website as nothing more than a simple brochure. But these days, they can do so much more. For many, a website literally forms the bedrock foundation of their business. Take, for example, two completely...

As a business owner, you want to make a lasting impression on your customers. And one way to do that is by telling a compelling origin story that sets you apart from your competitors and connects with your audience on a deeper level. Whether you're creating courses,...

Your website is often the first point of contact that potential customers have with your business. It's where they go to learn more about your products or services, find your contact information, and make a decision about whether or not to do business with you. In...

”Everything you do will either help you or hurt you.” Do you resonate with the above statement? What about this one: ”Everything is marketing.” In today’s world, it is impossible not to market. If you post on Facebook, deliver products or services, or use email, you...

As an entrepreneur and marketer, I am more convinced than ever that creating a blog is the best longterm play for getting traffic to your website. Although it’s true that YouTube videos perform well in search too (largely because Google owns YouTube), the fact is that...