When a business is on its last leg, sometimes people lose all hope it won’t fall. There are plenty of ways that you can start anew with a not-so-new idea, however, and more especially learn from past mistakes this time. To rebuild your business on a more solid...
From Our Learning Hub
3 Big Considerations You Need to Make With Social Media Marketing
If you’re a business owner, you need to be using social media to market your company. Every entrepreneur knows they need this, but not everyone knows how to make it happen. What are the best ways to use social media for marketing? What considerations should you make...
How to be Interesting and Create a Following Online
Back in 2015, I started doing some work for a law firm. I was doing their IT work. And of course by that time I had already dabbled in website design and other things. And so I was really into that kind of stuff, but I never had done it for a company like that before....
3 Ways to Honor God with Your Small Business
As a Christian, I am concerned with honoring God in all of my business endeavors. I am a firm believer that everything we do in our lifetime is for the purpose of giving glory to God. Sometimes we miss that mark in a big way, but it is nevertheless important that...
Why is Website Design So Expensive?
Yesterday I came across a hilarious post inside of a mentoring community I am in. Mind you, the community is also a place for intramural dialogue—which includes the occasional war story. So a colleague of mine shared an anonymous interaction he’d had with a client a...
How to Turn Around a Negative Customer Experience
It is a wonderful thing to have happy customers. Unfortunately, not every customer is going to be this way. Despite your best efforts, eventually, something is going to go wrong, and a customer is going to get upset. How you handle this situation can determine whether...
How to Keep Generating More Return Business
Having a loyal crowd of customers who will come back to your business is paramount to helping any business become successful. Getting the word out through excited customers is a great way to get satisfied reviews online. So how can you keep these customers coming...
3 Big Reasons Your Small Business Isn’t Growing
If your small business is not growing, then you need to figure out the reason. While you may fall into a handful of odd reasons that companies do not thrive, there are a few main things that can cause it. Here are some things that might be the cause. Competition...
5 Must-Do’s to Stay Safe on the Internet in 2020
It’s not often that we discuss Internet safety in the marketing world, strictly speaking. But since I teach and live by the axiom that everything is marketing, I think there’s an important connection that should not be missed, and my experience working in IT and Internet security-related roles allows for a unique experience and perspective.
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