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A recent article written by the folks at Zero Gravity Marketing highlights some changes being made to the way Instagram displays for users in...

As I've written before, business owners love to complicate the task of marketing. Many guru's give advice that nearly requires a complicated setup!...

There’s a simple, yet often overlooked axiom of running and marketing a small business. Everything you do either helps or hurts. Here’s...

A common misconception in content marketing has to do with the idea of storytelling. "Story" is a concept that has been part of societies for...

It’s not often that we discuss Internet safety in the marketing world, strictly speaking. But since I teach and live by the axiom that...

It’s a misnomer that, in order to have success and a huge pipeline of leads, you need to excel at sales. The reality is that many small business...

In a recent post, legal technology blogger Kevin O'Keefe had much to say about sharing others' work. (Admittedly, this post is pretty meta.) An...

The primary way that most gain new business is through referrals and that's probably just something that is not going to change. It really just...

Everything is marketing. This is one of those things that I say and repeat often because it’s easy to remember and it’s so true. Everything is...

You are probably making marketing a lot more difficult than you should be. When it comes to getting the message of your business out there, there...

So I was recently reading a book written by Ken Segall. Ken is a copywriter and a marketer, best known for his work with Steve jobs and the ad...

We're continuing a sketch of content marketing here on the blog, and this time, I think it'd be helpful to discuss why content is such an effective...