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In a recent conversation I was having with a client, the issue of content marketing came up. He wondered about the effectiveness of content...

At NorthMac we strongly believe that blogging remains one of the strongest forms of content marketing. At the time of this writing, search engines...

Address verification is a system that does exactly what its name suggests: it verifies addresses to make sure that they are correct and are not...

There are many ways to market your coaching or consulting business to your target demographics. One of these is to use your own customers' reviews....

One of the main concerns of business owners or managers is maximizing productivity and efficiency in the workplace to ensure more gets done. The...

Getting your coaching business up and running can be made much easier with the use of email marketing. This type of marketing is an ideal way to...

We live in a world that is driven by two things—the ideas people dream and the content they create around them. If you’ll reflect on that statement...

Last week, we examined the idea of building authority your own brand by using someone’s content. We saw that this is perfectly legitimate, and in...

We write a lot on this blog about building authority as a vital marketing tactic. But let's be honest--there are only so many hours in the day, and...

From time to time, we search out Facebook Groups for questions and invite questions from readers of the Blog. A Facebook questioner recently asked,...

And no, the blog post title was not clickbait! In fact, I don’t really consider myself to be a website designer or developer! This may sound strange...

With all of the marketing advice floating around the Internet, it's likely that you have either the wrong idea about your website goals or just no...