Although we’re only human, at NorthMac we do our best to take an ethical approach to our business processes. For example, we believe communication should be thorough and often. Surprisingly, many others in our industry do not share that particular commitment. Another...

At NorthMac, one of our goals is to be transparent as possible about our pricing, whenever possible. We believe this instills confidence in and empowers our buyer to make an informed decision about working with us, even before jumping on a sales call. If you visit our...

When we begin a website project, one of the first questions looming is where the content will come from. This question is part of our onboarding process, but even still, as the client you may not know what to expect or what we are even looking for. In this post, we’re...

Edit as of 6/6/23: We don’t believe it’s right to change the past, but we do believe it’s okay to change your mind. For historical purposes, this post is still available. But we have since created a small portfolio of featured projects across the...

When you begin a new website project, no doubt, you have big dreams and ideas for what it can be. Part of my job as a Creative Director is to work with clients before the work begins, to make sure there is alignment between what our clients want, what they are willing...

Every time we begin a new website project, I send the client our new project questionnaire. This questionnaire has been instrumental on getting projects started on time and on the right foot. But after these started to go out, I noticed a trend in one of the...

My first foray into website design was around 2007-2008. I was very young, very naive, and had no idea how to charge for a website. I know that back in those days, we charged around $400 for a site. What I did not realize is that some were charging $40,000 or even...

It’s crunch time. You’ve got a deadline looming or an important announcement to make, so you give a call to your friendly neighborhood website designer to get the work done. (You know, the guy or gal who built your site a year or two ago, but you haven’t spoken to...

One of the biggest shifts in the digital world recently comes in the area of accessibility. More and more companies are going out of their way (and rightly so) to cater to those who are unable to interact in the same way as others. To be honest, my team and I arrived...