Here's a question I get often: Where Do I Serve My Lead Magnet From? If you're doing business online, you know you need bait -- a lead magnet -- to "hook" your target customer. But where you do practically store and deliver...

Everything Except Creativity is a Commodity Did you know that everything except individual creativity is a commodity? Everything. Now, what do I mean by that? It's important to realize first of all what a commodity is, while...

How Important is Design? Hello there and welcome to another episode of marketing for the rest of us. I cannot wait to deal with this topic today. How important is design? A lot of the people that I work with on a regular...

3 Principles of Evidence-Based Marketing Hey there. I want to talk to you today about three principles of evidence-based marketing. Evidence-based data-driven, not "mushy blob" marketing. What is this about? What is this...

Here's how to know which online experts to trust! What's up everybody. It's another episode of marketing for the rest of us. Audit your experts. That's what we're going to talk about today. This is something I've been...

When you have a problem in your business, how do you solve it? In this video, watch me write a blog post about how I recently solved the problem of overdue tasks in my web design business.

The Life changing Magic of USPs If you studied marketing for really any time at all, one of the most common things you're going to hear that you really should create in your business and use in your business in your...

Marketers need to write. I own a web design company, but spend most of my time writing. In this new video, I bring you along in the process. If you like this content, please let me know! I have ZERO clue if I will ever do...

3 Keys to How Marketing Really Works So I'll often get a question that goes something like this. Steve, what are really the keys to marketing? How do we simplify it? Because there's so much you could do. And in fact, that is...