10 Considerations to Choose the Perfect Membership Platform: A Comprehensive Guide
As the owner of a company passionate about eLearning and helping entrepreneurs achieve their dreams, I understand the importance of selecting the…
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276 articles
Real answers for the
small-business website.
Writing about web design, marketing, and what actually moves the needle for a small business.
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Does My Course Website Really Need a Standalone LMS? Consider WordPress Plugins Instead.
At NorthMac, we’re extremely passionate about eLearning. We believe that self-directed education can be a game changer—choosing who you want to learn…
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Agency vs. Freelancer: How to Choose the Right Web Designer
So you’re searching for a person to help level up your website, and you’re not sure whether you should work with a…
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How Much Should I Expect to Pay for Digital Marketing Services?
Finally — after months or maybe even years of hard work, you’ve reached a tipping point in your business. You know the…
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4 Key Considerations to Choose Compelling Images for Your Website Project
Images are a critical aspect of website design, as they have the power to capture the attention of your target audience and…
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How to Tell an Awesome Origin Story for Your Expert Business
As a business owner, you want to make a lasting impression on your customers. And one way to do that is by…
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The Nitty Gritty Details: What Do the Terms and Expectations of a Managed Website Project Look Like?
As you probably know by now, we offer websites on a unique monthly “Managed Website” model. In another post, we covered why…
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What results can I expect from my website?
Have you ever had a moment where you had to stop and say, “What am I even looking at?!“ At this point,…
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A Client’s Guide to Website Copy: What It Is, What It Isn’t, and Why You Need It
Your website is often the first point of contact that potential customers have with your business. It’s where they go to learn…
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