3 Keys to How Marketing Really Works
So I’ll often get a question that goes something like this. Steve, what are really the keys to marketing? How do we simplify it? Because there’s so much you could do. And in fact, that is why I created the whole CREST process. If you’re not familiar with that, go back to the very beginning of this podcast.
We did the first I don’t know, five, six episodes, all around the crest process that I developed. It’s what I use with my clients in order to help get them results in their marketing. It’s organizing all the good ideas and the data and everything that we have to work with in 2022, and actually putting it to use in a way that makes sense that isn’t overwhelming, and can help your marketing actually run on autopilot once you have the system in place.
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