In the noisy world we live in, it can be easy to slip underneath the current—no matter how hard you yell and scream for attention (traditional advertising), no one seems to be buying your product or services. I understand your frustration, and I think I have some...
Marketing and Business Insights
3 Ways to Attract your Ideal Customer
One of the absolute best ways to succeed in your small business is to define and identify who your target customer is, or your "ideal" customer. There is a number of ways this can be done. Probably the most common is to create what is called a Buyer Persona. At...