Your customers’ story.
Your marketing should be dripping with the content that makes your customers tick.
Content marketing accomplishes two major things:
More Leads
When you consistently create new content and share it with others, you are inviting potential customers to your website – to show them that YOU are where they should look FIRST for their information.
More Conversions
When you create new content, give away the farm! DIY’ers have scared businesses into not sharing information. Don’t fall for it! Customers will buy – they just need to know that you know what you are talking about!