When a business is on its last leg, sometimes people lose all hope it won’t fall. There are plenty of ways that you can start anew with a not-so-new idea, however, and more especially learn from past mistakes this time. To rebuild your business on a more solid...
If you’re a business owner, you need to be using social media to market your company. Every entrepreneur knows they need this, but not everyone knows how to make it happen. What are the best ways to use social media for marketing? What considerations should you make...
Back in 2015, I started doing some work for a law firm. I was doing their IT work. And of course by that time I had already dabbled in website design and other things. And so I was really into that kind of stuff, but I never had done it for a company like that before....
As a Christian, I am concerned with honoring God in all of my business endeavors. I am a firm believer that everything we do in our lifetime is for the purpose of giving glory to God. Sometimes we miss that mark in a big way, but it is nevertheless important that...
Yesterday I came across a hilarious post inside of a mentoring community I am in. Mind you, the community is also a place for intramural dialogue—which includes the occasional war story. So a colleague of mine shared an anonymous interaction he’d had with a client a...
It is a wonderful thing to have happy customers. Unfortunately, not every customer is going to be this way. Despite your best efforts, eventually, something is going to go wrong, and a customer is going to get upset. How you handle this situation can determine whether...
Having a loyal crowd of customers who will come back to your business is paramount to helping any business become successful. Getting the word out through excited customers is a great way to get satisfied reviews online. So how can you keep these customers coming...
If your small business is not growing, then you need to figure out the reason. While you may fall into a handful of odd reasons that companies do not thrive, there are a few main things that can cause it. Here are some things that might be the cause. Competition...
It’s not often that we discuss Internet safety in the marketing world, strictly speaking. But since I teach and live by the axiom that everything is marketing, I think there’s an important connection that should not be missed, and my experience working in IT and Internet security-related roles allows for a unique experience and perspective.
With all of the marketing advice floating around the Internet, it's likely that you have either the wrong idea about your website goals or just no idea at all. This is sad, because utilized properly, your website is core and central to your "marketing machine." I've...
Every small business owner that I've ever met desires to do one thing: Grow! If that's not your goal, I can respect that, for sure, but our business model is centered around the growth and success of YOUR business--ours simply grows as a result of your success. If you...
Understanding social media can be extremely difficult and intimidating. But it doesn’t have to be! A small business that is not using social media will have a hard time competing in today’s marketplace much longer. When I first started NorthMac Services, I was...
While this may seem like a very specific question, it is actually part of a much larger conversation. Every day the Internet is flooded with millions of new content pieces. Why in the world should anyone read yours? Simple: you have something to offer them, and better...
Freedom. If you are anything like me, It's likely that you decided to go into business for yourself in order to gain freedom. But freedom from what exactly--your boss, your schedule, financial bondage? This is something only you know, but freedom in small business is...
Arguably, the biggest challenge every business faces is attracting more customers. Even the biggest of businesses, who could survive seemingly for a long time on their own merit, actively participates in marketing efforts to bring in new customers. There are many ways...
We, as small business owners, are living in very confusing times. We hear all sorts of messages about what new platform we should be using, and the moment we adopt one, something new has come on the scene! This same thing has proven true of web development. At this...
Whenever the new year rolls around, it is inevitable that individuals and small businesses alike will begin goal-setting. There are many different areas in which we'd all like to improve, and for good reason--we can't move forward while standing still! The inherent...
According to research conducted by marketing giant Hubspot, companies who blog will receive 97% more links to their website. That means that if your business is not actively blogging right now to attract new customers, you are missing out on potentially DOUBLING your...
