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How Do I Connect a CRM to WordPress?

How Do I Connect a CRM to WordPress?

It’s been said that, no matter what business you’re in, you’re not actually in that business. Or at least you shouldn’t be. Instead, you’re in the business of marketing that business. It’s a subtle—but very important—distinction that informs your operations. One of...

Necessary Maintenance You Need to Do for Your Website

Necessary Maintenance You Need to Do for Your Website

If your website is designed and up and running, you might think you are done thinking about it for the rest of your life. But that isn’t actually the case, instead, you need to think about a way to ensure that your website continues to work well over the days, weeks,...

Why Don’t You Have a Public Portfolio?

Why Don’t You Have a Public Portfolio?

It’s quite common for new prospective clients to ask if we have a public portfolio to share with them at NorthMac. This, of course, is understandable. It’s natural that you’d want to know what our work looks like so that you can determine if the work we do is...

Avoiding Scope Creep in Web Design Projects

Avoiding Scope Creep in Web Design Projects

When you begin a new website project, no doubt, you have big dreams and ideas for what it can be. Part of my job as a Creative Director is to work with clients before the work begins, to make sure there is alignment between what our clients want, what they are willing...

How Long Does It Take to Build a Website?

How Long Does It Take to Build a Website?

Every time we begin a new website project, I send the client our new project questionnaire. This questionnaire has been instrumental on getting projects started on time and on the right foot. But after these started to go out, I noticed a trend in one of the...

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