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WordPress Blog Setup for Busy Entrepreneurs (What, Why, and How)
As an entrepreneur and marketer, I am more convinced than ever that creating a blog is the best longterm play for getting traffic to your website. Although it’s true that YouTube videos perform well in search too (largely because Google owns YouTube), the fact is that...
On Copying a Website: How to Legally and Ethically Make Your Website Look Like Someone Else’s
When a new client engages us for work, one question surfaces time and time again: “You know, I really like Company X’s website. Can we just make it look like theirs? Is copying a website okay?” At first, I was really surprised by this question. I thought clients would...
How Do I Connect a CRM to WordPress?
It’s been said that, no matter what business you’re in, you’re not actually in that business. Or at least you shouldn’t be. Instead, you’re in the business of marketing that business. It’s a subtle—but very important—distinction that informs your operations. One of...
Necessary Maintenance You Need to Do for Your Website
If your website is designed and up and running, you might think you are done thinking about it for the rest of your life. But that isn’t actually the case, instead, you need to think about a way to ensure that your website continues to work well over the days, weeks,...
Why Don’t You Have a Public Portfolio?
It’s quite common for new prospective clients to ask if we have a public portfolio to share with them at NorthMac. This, of course, is understandable. It’s natural that you’d want to know what our work looks like so that you can determine if the work we do is...
Avoiding Scope Creep in Web Design Projects
When you begin a new website project, no doubt, you have big dreams and ideas for what it can be. Part of my job as a Creative Director is to work with clients before the work begins, to make sure there is alignment between what our clients want, what they are willing...
How Long Does It Take to Build a Website?
Every time we begin a new website project, I send the client our new project questionnaire. This questionnaire has been instrumental on getting projects started on time and on the right foot. But after these started to go out, I noticed a trend in one of the...
3 Massive Reasons You Shouldn’t Trust Cheap Web Designers
My first foray into website design was around 2007-2008. I was very young, very naive, and had no idea how to charge for a website. I know that back in those days, we charged around $400 for a site. What I did not realize is that some were charging $40,000 or even...
Help! My Web Designer Stopped Answering (What to Do When Your Web Designer Ghosts You)
It’s crunch time. You’ve got a deadline looming or an important announcement to make, so you give a call to your friendly neighborhood website designer to get the work done. (You know, the guy or gal who built your site a year or two ago, but you haven’t spoken to...
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