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How to Delegate Effectively for Marketing Success

How to Delegate Effectively for Marketing Success

The question of how to delegate effectively is a fair one. Many business owners are overwhelmed and unsure of how best to lighten the load. For some, namely sole proprietors, the challenge is even worse. If that's you, you know what I mean. Every hat is your hat....

The Power of Persuasion Marketing

The Power of Persuasion Marketing

Marketing in 2020 is proving to be a unique beast. The world has been through a terrible crisis known as COVID-19. It has been a formidable enemy, and it has introduced some interesting challenges. Namely, many have wondered whether marketing efforts should cease,...

The Power of a Marketing Plan

The Power of a Marketing Plan

Does your business have a marketing plan? I'm always shocked to find when business owners do not have a plan for marketing their work, be it via traditional advertising, networking, or digital marketing. As with anything, though, there are liabilities. Marketing can...

Do I Still Need a Website in 2020?

Do I Still Need a Website in 2020?

Last week, we saw how an update to the way Instagram counts likes will change the game for marketers, most likely in a negative way. I concluded with a plea: Don't put all of your eggs in the basket of a social media site or some other external platform. Rather, build...

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